Itasca, IL - Dec 1, 2015 - Application producers are ignoring clear market signals that the business climate is changing, and are failing to automate business-critical Software Monetization processes in order to prevent revenue leakage and maximize profits. This is the conclusion of a new survey report by Flexera Software, which reveals that producers are aware of rapid change impacting their ability to make money from their software products, but they're not adopting automated licensing and entitlement management systems that would protect them from those changes and enable them to be more agile, and grow revenues and profits.
Signs of Changes in the Business Climate Abound
According to the report, producers are aware that rapid technology changes are impacting the business climate, creating opportunity and risk:
Business Climate Changes Are Impacting the Bottom Line
Even while producers clearly understand the extent and breadth of the changes in the technology climate impacting their businesses - the survey suggests they haven't yet widely built sufficient agility and flexibility into their businesses to adapt:
Producers Are Not Solving Business Climate Changes Problems
In the software industry, specialized commercial Software Monetization solutions help producers automate, manage and track customers' use rights and the software license lifecycle-the front and back-offices. These systems automate software license management and back-office operations (entitlement management) and are specifically designed to help producers adapt to technology changes and build flexibility into their business models. According to the survey, the majority of producers still have not implemented best-in-class, commercial Software Monetization solutions:
"Application producers lag far behind non-software industry counterparts that have long since automated critical operations with ERP, CRM and other mission critical systems. Many producers wrongly assume that because their ranks include software engineers and programmers, they can easily develop their own licensing and entitlement management systems in house," said Mathieu Baissac, Vice President of Product Management at Flexera Software. "But Software Monetization is a highly specialized field that is constantly changing, which makes it virtually impossible for non-licensing and monetization experts to adapt and scale as the business climate changes. The result, as the report findings illustrate, is that most producers are leaving money on the table because they aren't sufficiently agile and the customer experience is being negatively impacted."
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Access the Are Application Producers in "Climate Change" Denial? Report
Flexera is reimagining the way software is bought, sold, managed and secured. We view the software industry as a supply chain, and make the business of buying and selling software and technology asset data more profitable, secure, and effective. Our Monetization and Security solutions help software sellers transform their business models, grow recurring revenues and minimize open source risk. Our Vulnerability and Software Asset Management (SAM) solutions strip waste and unpredictability out of procuring software, helping companies buy only the software and cloud services they need, manage what they have, and reduce compliance and security risk. Powering these solutions and the entire software supply chain, Flexera has built the world’s largest and most comprehensive repository of market intelligence on technology assets. In business for 30+ years, our 1200+ employees are passionate about helping our 80,000+ customers generate millions in ROI every year. Visit us at www.flexera.com.
About This Report
This report is based on the 2015 Application Usage and Value survey, conducted by Flexera Software. The surveys were completed between November, 2014 and January, 2015, by more than 580 respondents from software vendors, intelligent device manufacturers and end-user enterprises. This annual research project looks at software licensing, compliance and installation trends and best practices.
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