Table of contents
Do not edit: TOC will be auto-generated
In an era of unprecedented digital transformation, organizations are turning to the cloud for innovation and growth. The Flexera 2025 State of the Cloud Report shows that “cloud adoption has now reached a tipping point, with over half of enterprise and SMB workloads currently running in public clouds.” However, this rapid expansion comes with a challenge: controlling skyrocketing cloud costs and ensuring every investment in cloud delivers tangible business value.
Nearly 60% of respondents say they now have a FinOps team to address this challenge, and even more organizations are poised to adopt FinOps. In fact, the global cloud FinOps market is expected to expand from $14.93 billion in 2025 to approximately $38.33 billion by 2034, with a projected compound annual growth rate (CAGR) of about 11%.
The road ahead for all these FinOps adopters will become increasingly complex with new cloud costs incurred via artificial intelligence and machine learning projects. A staggering 83% of our 2025 State of the Cloud report respondents are using or experimenting with AI-related services. Furthermore, with the FinOps Foundation Framework’s expanding scopes and allied personas, there’s a critical need for robust cloud financial management (CFM) strategies that extends beyond cloud management to include all aspects of IT spend.
To formulate your own winning strategy, your organization needs data it can trust—and that’s exactly what we think you’ll get in the 2025 Gartner® Magic Quadrant™ for Cloud Financial Management Tools. In an increasingly crowded market where selecting a FinOps tool can make or break your cloud optimization strategy, we feel this independent analysis from Gartner helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against the market view
We’re honored to be recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Cloud Financial Management Tools. This recognition belongs to our exceptional team—we strongly believe their dedication to solving complex cloud challenges earned us this Leader status for the past two years.
At Flexera, our mission is to maximize the value of technology for the world’s technology buyers and sellers. We believe this position affirms our commitment to empowering enterprises so they can take control of their cloud investments and streamline operations in a rapidly evolving, multi-cloud world.
Why Gartner named Flexera a Leader for the second consecutive year
Gartner evaluated vendors based on their overall Completeness of Vision and Ability to Execute. In our view, our recognition is a testament to our continuous innovation and our unique approach to cloud financial management.
Key differentiators—reflecting our assessment—that set Flexera apart in the CFM market
- Cloud provider support—Flexera continues to provide one of the broadest sets of cloud providers supported, a key differentiator for enterprises with diverse, multi-cloud environments
- ITAM integration—Our Flexera One platform provides strong integration with IT asset management (ITAM) and license management capabilities, enabling a better understanding of the total cost of ownership for workloads, which aligns with the FinOps Foundation’s expanded use cases
- Migration support— Flexera supports extensive what-if migration scenario analysis, a capability that helps enterprises build and execute their hybrid and multi-cloud strategies
Flexera One FinOps: Differentiated value for expanding scopes
Flexera’s FinOps portfolio is designed to meet the expanding needs of FinOps practitioners, cloud infrastructure leaders and their allied teams. As organizations expand their FinOps scope to include SaaS management and ITAM, Flexera provides the visibility and control needed to manage every aspect of spend and risk.
In addition to our core Cloud Cost Optimization capabilities, we’ve added powerful new solutions for FinOps and DevOps teams to our portfolio.
| Expanded FinOps portfolio | The addition of Spot Eco, Spot Ocean, and Spot Elastigroup boosts the business impact of FinOps teams by helping them automate and win some of the most crucial aspects of FinOps: manage commitments, optimize containerized workloads, and maximize the value of spot instances and virtual machines. |
| Flexera Cloud Sustainability | Flexera Cloud Sustainability, our new add-on for Cloud Cost Optimization helps organizations track, analyze, and report on their cloud carbon emissions, aligning financial management with their environmental, social, and governance (ESG) goals. |
These capabilities set Flexera One FinOps apart in the increasingly competitive FinOps market. Flexera One FinOps delivers powerful solutions that help businesses optimize cloud costs, improve governance and accelerate innovation through intelligent automation and actionable insights. By bringing together FinOps, ITAM and SaaS management into a single, unified platform, Flexera enables a holistic view of technology spend that other solutions cannot.
A look ahead
The growth of GenAI and other emerging technologies means cloud spend will only become more complex. We feel the Gartner® Magic Quadrant™ for Cloud Financial Management Tools points towards the importance of having a FinOps platform that supports a converged ITAM and FinOps practice. At Flexera, we believe this holistic approach is essential to unlocking the full potential of cloud investments.
Managing cloud spend, especially in the age of AI, is vital for driving business growth and transformation. However, effective cloud financial management extends far beyond AI innovations, encompassing a wide range of challenges such as optimization across hybrid IT environments, sustainability, and SaaS sprawl. We believe our second consecutive year as a Gartner Magic Quadrant Leader underscores our commitment to FinOps innovation and our alignment with the expanded FinOps Foundation Framework.
Download the full report
To learn more about why Gartner recognized Flexera as a Leader, download a complimentary copy of the report. You’ll get detailed insights into market trends, vendor comparisons, and evaluation criteria that can inform your FinOps tool selection.
If you’re ready to see how Flexera’s cloud financial management capabilities can drive immediate cost optimization results for your organization, we invite you to schedule a personalized platform demo.
Gartner, Magic Quadrant for Cloud Financial Management Tools, Dennis Smith, Marco Meinardi, Ken Rothenberger, Ang Troy, 15 September 2025.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Flexera.
