The Danger Beneath the Surface

Simply selling more device units will not result in the massive spike in profits manufacturers are hoping for as they make a play to compete in the Internet of Things (IoT). In addition to selling more Internet-connected devices, businesses will also have to figure out how to make money from the software they develop that flexibly configures their devices and powers functionality – and they'll also have to leverage software licensing and entitlement management as the mechanism to capture those additional revenues. This is the conclusion of a new report published by Gartner, Software Licensing & Entitlement Management is the Key to Monetizing the Internetof Things.