FlexNet Producer Suite for Intelligent Device Manufacturers Brochure

Improve Your Business in a Challenging Economy

For more than two decades, Flexera Software has been powering the business of software. The FlexNet® Producer Suite is the industry’s leading software licensing, device lifecycle and entitlement management, and software delivery and update solution for intelligent device manufacturers.

Fierce competition has led many intelligent device manufacturers to look for incremental revenue streams. Many are becoming more softwarecentric and have begun using software licensing, device lifecycle and entitlement management to electronically provision and rebalance device capacity, enable features/capabilities, offer multifunction devices and move to virtual appliances.

For intelligent device (hardware) manufacturers, the software embedded on devices has the potential to be extremely profitable. But to maximize the value of embedded software, intelligent device manufacturers must overcome some key challenges, including finding ways to:

  • Package and license different capabilities and capacities for different markets without manufacturing multiple devices.
  • Create incremental revenue streams by offering “pay-as-you-grow” and “usage tracking and trueup” monetization models.
  • Centrally manage the device lifecycle while enforcing customer and device entitlements— electronically manage and service feature and capacity requests on-demand.
  • Cost-effectively deliver software and updates to devices.

To complicate matters, intelligent device manufacturers must solve these challenges without increasing manufacturing costs or negatively impacting performance and the end-user experience.

With the surge in adoption of femtocell technology comes intense pressure to be flexible to our customers’ varying needs. Femtocells look like hardware products but the sophistication and strategic differentiation is in our embedded Femto-Engine software. It is therefore vital for us to be able to customize the capabilities of Femto-Engine to meet each customer’s specific requirements. The benefits of secure and scalable software licensing solutions from the market leader, Flexera Software, are that Ubiquisys gains competitive advantage by offering our customers the most innovative solutions on the market.

Keith Day, Ubiquisys

FlexNet Producer Suite for Intelligent Device Manufacturers

The FlexNet Producer Suite for Intelligent Device Manufacturers from Flexera Software gives intelligent device manufacturers the power to protect and monetize embedded software to maximize its value. Powered by FlexNet® licensing technology, it makes it easy for manufacturers to increase revenue and lower manufacturing costs through electronic licensing, updating, device lifecycle and entitlement management.

  • Embedded Software Licensing—allows manufacturers to capture customers at different price points, deploy virtual appliances and reduce the number of models and variants needed to meet customer needs while keeping costs in check with flexible configuration of capabilities and capacity.
  • Entitlement Management—offers a single, holistic view and portal for customers and channel partners to manage software licenses and entitlements, capabilities and capacities embedded on devices as well as standalone software applications—enabling manufacturers to reduce manufacturing costs and complexities while improving customer and channel experience.
  • Device Lifecycle Management—automates device lifecycle processes for customers and channel partners including device activation, volume activation of license servers, re-balancing capabilities and capacity across devices and locations, de-activations, upgrades, returns and moves.

Innovate Faster, Cut Manufacturing Costs and Simplify Distribution

Not all customers want (or will pay for) the same set of capabilities or capacity. The FlexNet Producer Suite lets manufacturers penetrate new markets by quickly offering an unlimited number of targeted software packages—all of which can be used on a single device. So customers only get the features and capacity they need without increasing manufacturing costs or inventory levels.

Plus, it also lets manufacturers increase revenue by offering dozens of licensing models—including payper-use, prepaid, and time-limited—as well as trial versions for maximizing upgrade sales.

Protect Embedded Software from Unauthorized Use

Hackers constantly try to exploit weaknesses in embedded software to gain access to capabilities they never paid for. The FlexNet Producer Suite gives manufacturers the power to prevent revenue loss by protecting your software binaries against hacking. It helps ensure only licensed users can access your products according to your contract terms.

Cut Costs with Efficient Device Lifecycle and Entitlement Management

The FlexNet Producer Suite gives manufacturers a single system for viewing and administering device and software entitlements. It gives you and your channel partners total visibility into device and software entitlement activity, including data on version levels and expiring support contracts. Plus, it cuts operational costs by simplifying and automating the generation, fulfillment and activation of devices and software entitlements and licenses.

While Harmonic’s expertise is in manufacturing state-ofthe-art video delivery solutions, we realize that the application software in our products will be a strategic differentiator.

Jason Ruppert, Harmonic

Flexera Software’s embedded software licensing and entitlement management solution enables CPU Tech to protect our intellectual property and allow the customer to operate in a classified/secure area without internet access. We needed a solution that enables a solid revenue model without expanding our manufacturing costs. With Flexera Software we can now easily upgrade and downgrade our customers without deploying additional hardware as well as offer them licensing and pricing models based on roles and features.

Ryan Kenny, CPU Tech

Reduce Support Costs with Electronic Update Delivery

Delivering software updates and patches to devices in the field can be challenging and expensive, but it’s vital to keeping support costs down. The FlexNet Producer Suite makes it easy, enabling manufacturers to electronically deliver software and updates—or marketing and support messages— to any device, even those purchased through the channel. It also simplifies maintenance fulfillment by delivering updates only to customers entitled to receive them.

Improve Marketing and Development with Customer Data

Finally, the FlexNet Producer Suite provides manufacturers with real-time data about your customers, including who is on which version, how often they use it, and which features are most popular. The data collected is invaluable for marketing and development teams to create more effective and targeted promotional campaigns and more compelling products.

Flexera Software: Industry Leader

Flexera Software is the software industry’s solution of choice for software licensing, device lifecycle, entitlement management and software delivery and update management. Helping software vendors and intelligent device manufacturers to innovate products faster, streamline device lifecycle and entitlement management, and simplify software updating and distribution. Relied upon by thousands of companies worldwide, Flexera Software was awarded the Frost & Sullivan 2011 Global Market Share Leadership Award in Software-Enforced License Management and was recognized by SIIA in 2007 as having the finest solutions for software vendors.

The Industry’s Top Choice for Packaging, Protecting, Monetizing and Licensing Software and Devices

Flexera Software’s FlexNet Producer Suite helps protect and monetize devices and embedded software, ensuring that your customers can use, download and update everything they are entitled to—but not more than they should.

FlexNet Producer Suite is a complete, integrated end-to-end solution that plays an important role in your company’s profitability. It allows manufacturers to increase revenues by providing customers with many options to try and buy as well as flexible licensing and pricing models to meet the needs of today’s demanding customers, including: concurrent, floating, node, token-based, metered, pay-per-use and hundreds of other licensing options for protecting and monetizing embedded software on devices as well as device capacity and capability.

We are serving our customers better with faster velocity and greater agility. Flexera Software has helped Siemens Building Technologies to reduce the manufacturing complexity of a very sophisticated product line down to just a few models.

Duane Keenan, Siemens Building Technologies

Build Your Business Through Effective Device Lifecycle and Entitlement Management

FlexNet Producer Suite gives you more than a consolidated view into device and software entitlements; it provides integrated enterprise-class business intelligence and management of customer entitlements. It arms you with a wide range of information critical in making the right business decisions.

Strengthen Relationships and Streamline Processes with Electronic Software Delivery and Updates

FlexNet Producer Suite allows you to increase the value of customer relationships by connecting to your end-users directly through the products they use. Offered in both push and pull electronic software delivery and update mechanisms that can help manufacturers:

  • Automate critical software updates and patches to devices.
  • Gain visibility across the distribution chain and communicate directly with end-users, regardless of the sales channel.
  • Understand which device features customers use on which specific operating system.

Flexera Software Wins 2011 Market Share Leadership Award

Frost & Sullivan presented the 2011 Global Market Share Leadership Award in Software-Enforced License Management to Flexera Software.

Hybrid Solution Delivery: On-Premises or On-Demand

Flexera Software recognizes that software vendors have a wide range of needs in implementing software licensing, entitlement management and software delivery and update management. To give your organization easy access to the FlexNet Producer Suite capabilities you need, we offer a choice of on-premises installation or on-demand (SaaS) implementations that can be used with your on-premises, SaaS, Cloud and virtualized applications.

Emerging Markets Drive Software Piracy to a Record $59 Billion in 2010, BSA Reports

The software industry is being robbed blind. Nearly $59 billion worth of products were stolen last year—and the rates of theft are completely out of control in the world’s fastest-growing markets. The irony is people everywhere value intellectual property rights, but in many cases they don’t understand they are getting their software illegally.

Robert Holleyman, BSA President and CEO


FlexNet Publisher, Flexera Software’s flagship software licensing technology, makes it easy for software vendors to secure, enhance and grow market share through flexible pricing, packaging, licensing and protection of their software.

FlexNet Embedded, the newest licensing technology offered by Flexera Software, enables software vendors the flexibility to tailor licensing, pricing and packaging models.

Entitlement Management

FlexNet Operations gives software vendors the power to manage software licenses and entitlements easily and efficiently. It automates the generation, fulfillment and activation of software and entitlements and provides a consistent experience. It offers a holistic, 24x7, self-service Web portal for you, your customers and your channel partners. Available On-Demand or On-Premises.

Software Updating

FlexNet Connect keeps costs down by connecting you to users. It electronically delivers applications, updates and messages directly to their systems while at the same time providing deep customer insight into your install base. Available On-Demand or On-Premises.

Electronic Software Delivery

FlexNet Delivery gives software vendors the power to electronically deliver their products to customers efficiently and cost-effectively. Available On-Demand.

Industry Value Chain Strategies “Cool Technologies for the Industrial Value Network”

We often talk about the virtues of demand shaping and increasing agility through postponement. But we typically think of the physical piece of equipment or machinery, not the opportunities to conduct these practices through smart management of embedded software. By using Flexera Software’s software entitlement and compliance management products however; manufacturers can reduce SKUs through flexible software configuration and provide self-service capabilities for managing software features, maintenance, and upgrades. For example, Siemens Building Technologies has reduced the number of physical models of automation systems from hundreds of SKUs to just a few. Cycle times have been cut from weeks to days with systems flexibly customized in the field.

Jane Barrett, AMR Research, Industry Value Chain Strategies “Cool Technologies for the Industrial Value Network”

Global Consulting Services

Flexera Software Professional Services enables software vendors to accelerate and increase the value your organization receives from Flexera Software solutions. Our experts average more than ten years’ experience in software entitlement, licensing, installation and packaging. Through subject matter expertise and a proven methodology, we can help you implement and evaluate current or potential strategies to achieve your business objectives.

About Flexera Software

Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions — from installation and licensing, entitlement and compliance management to application readiness and software license optimization — to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach we provide. For more information, please go to: www.flexerasoftware.com.