Software Producers Enabled to Rapidly Establish Additional Revenue Opportunities
Sunnyvale, CA and Chicago, IL - Jun 5, 2008 - Yahoo! Inc (Nasdaq:YHOO) and Acresso Software, formerly a division of Macrovision, today announced a multi-year global agreement to offer the Yahoo! Toolbar to over 71,000 organizations using Acresso's InstallShield® technology. The partnership makes it easy for software producers to optionally bundle the Yahoo! Toolbar into a software installation as a value-add.
InstallShield, deployed on more than 500 million PCs worldwide, is used by software producers of all sizes and allows them to author high-quality installations for the PC. With this new offering, Acresso Software formally announces a value-added services strategy to extend the benefits of InstallShield. As software companies face slower growth, the strategy focuses on options for them to generate additional revenue and provide new capabilities for their customers.
Yahoo! Toolbar, which was the Web's first downloadable toolbar and is currently available in more than 24 markets, helps users simplify their web routines on and off Yahoo!.
"InstallShield is the de facto standard for authoring installs – from the top 100 software producers in the world to the individual developer. By simplifying the addition of Yahoo! Toolbar into their installs, software producers of any size can bring Yahoo!'s powerful search functionality to their end-users while opening up brand new revenue opportunities," said Mark Bishof, CEO, Acresso Software.
"Our goal is to offer users access to the most comprehensive and relevant content on the Web. With InstallShield being deployed on more than 500 million PCs worldwide, this partnership gives us the ability to extend our reach with Yahoo! Toolbar and become the starting point for InstallShield's global community," said Vish Makhijani, General Manager and Senior Vice President, Yahoo! Search.
To learn more about this new value-added service for InstallShield, please visit www.flexerasoftware.com/installshield.
Flexera is reimagining the way software is bought, sold, managed and secured. We view the software industry as a supply chain, and make the business of buying and selling software and technology asset data more profitable, secure, and effective. Our Monetization and Security solutions help software sellers transform their business models, grow recurring revenues and minimize open source risk. Our Vulnerability and Software Asset Management (SAM) solutions strip waste and unpredictability out of procuring software, helping companies buy only the software and cloud services they need, manage what they have, and reduce compliance and security risk. Powering these solutions and the entire software supply chain, Flexera has built the world’s largest and most comprehensive repository of market intelligence on technology assets. In business for 30+ years, our 1200+ employees are passionate about helping our 80,000+ customers generate millions in ROI every year. Visit us at www.flexera.com.
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