Itasca, IL - Jul 26, 2016 - The enterprise software marketplace is undergoing a massive transformation as the pricing and licensing models dictating how software is bought and sold evolve. Fueled in part by shifts in customer demand and in part by rapidly changing technology, some application producers are poised to reap windfall profits from the new software pricing and licensing models emerging, while others risk being left behind. This is the conclusion of a new report published by Software Monetization expert, Flexera Software. Among the report’s findings:
“Enterprises are rapidly redefining how they want to license and pay for business software. Moreover, technology is shifting so rapidly it is rendering old pricing and licensing models obsolete,” said R “Ray" Wang, Principal Analyst & Founder at Constellation Research. “Smart software producers are being proactive, viewing this dramatic shift as an opportunity to offer more flexible monetization models, capture market share and new revenue streams. Producers that fail to act risk being left behind.”
“The report illustrates the fluidity of the software market place and the rapidly changing customer preferences dictating how software is bought and sold,” said Steve Schmidt, Vice President of Corporate Development at Flexera Software. “To thrive in this environment producers must adopt an agile Software Monetization strategy and implement automation that flexibly supports multiple software pricing and licensing models. As the data suggests, many producers are not yet ‘change-ready,’ and therefore are at risk.”
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Access the report: Software Licensing 2016: Seismic Shifts – Shaky Foundations Report
Learn more about Flexera Software’s:
Flexera is reimagining the way software is bought, sold, managed and secured. We view the software industry as a supply chain, and make the business of buying and selling software and technology asset data more profitable, secure, and effective. Our Monetization and Security solutions help software sellers transform their business models, grow recurring revenues and minimize open source risk. Our Vulnerability and Software Asset Management (SAM) solutions strip waste and unpredictability out of procuring software, helping companies buy only the software and cloud services they need, manage what they have, and reduce compliance and security risk. The Flexera RightScale multicloud management and cloud cost optimization solutions enable enterprises to drive top-line revenue while optimizing cloud usage to reduce risk and costs. Powering these solutions and the entire software supply chain, Flexera has built the world’s largest and most comprehensive repository of market intelligence on technology assets. In business for 30+ years, our 1300+ employees are passionate about helping our 80,000+ customers generate millions in ROI every year. Visit us at www.flexera.com.
About this Report
The 2016 Key Trends in Software Pricing and Licensing survey was conducted by Flexera Software. This annual research project looks at software licensing, pricing and enforcement trends and best practices. The survey reaches out to executives at application producers (software vendors and intelligent device manufacturers) and enterprises who use and manage software and devices. Now in its tenth year, the survey is made available to the industry at large each year.
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