SoftSummit 2005 Attracts Record Attendance As Industry Leaders Gather to Discuss Key Software Industry Trends

Conference Features Lively Discussions, Major Announcements, Summit Awards and a Keen Focus on Value-Based Pricing Models

SANTA CLARA, Calif. (SoftSummmit 2005)— - Oct 20, 2005 - More than 500 software industry executives, enterprises and influencers convened at this year's successful SoftSummit™ Conference, held last week October 10-11 in Santa Clara. The event featured a host of lively presentations and discussions, including keynotes from HP, Macrovision, SAP and Sequoia Capital, as well as panel discussions with CIOs and Software Executives, moderated by journalists from InformationWeek and BusinessWeek, respectively.

The major theme for this year's event was Software Value Management and value-based licensing models. Software vendors are continuing to change the way they package and sell their offerings, moving from one-size-fits-all licensing to a more flexible customer-centric approach based on measurable value. Both vendors and enterprises in attendance agreed that the industry's move from traditional to flexible licensing models cannot happen overnight and that there are a multitude of options and variables that need to be considered. At the same time, both agreed that they need to work together to find a common framework for deriving greater value from the software they sell and consume.

Results from the 2nd Annual Key Trends in Software Licensing and Pricing Survey headlined news at SoftSummit 2005. Sponsored by the Software Information Industry Association (SIIA), SoftSummit host Macrovision and the Centralized Electronic Licensing User Group (CELUG), the report showed a major discrepancy between Independent Software Vendors (ISVs) and enterprises in their respective satisfaction with licensing policies, revealed that most enterprises (72%) either manually or do not track licensing agreements, and validated the continued growth and acceptance of subscription and concurrent-based licensing models.

SoftSummit 2005 also featured a significant announcement on Microsoft's virtualization initiative, which marks a major move toward value-based licensing and underscores a consistent theme of the event. This year's conference also featured the first annual Summit Awards, honoring the best and brightest technology companies, people and enterprises for their commitment and best practices in Software Value Management. Winners included Accelrys, Citrix Systems, Elemental Security, Freescale Semiconductor, HSBC, MSC Corporation and Xerox.

"We see SoftSummit as a strategically important venue for software vendors in terms of maximizing their revenue, their profits and their ability to get the most out of their customers," said David Bartlett, vice president of Autonomic Computing, IBM. "SoftSummit is also important for a growing number of customers to understand which software vendors are important to do business with, and also to ensure that they get the most value for their money."

"SoftSummit is all about creating a forum for software companies and their enterprise customers to get together to talk about how to get more value out of their software," said Fred Amoroso, CEO of Macrovision. "The record attendance and initial feedback we've received underscores the value of this event in helping promote innovation and cooperation as software vendors and buyers shape the future of the industry."

Video of the speeches from SoftSummit 2005 will be available on-demand on the web site, which was also unveiled as a portal for interactive discussion and knowledge sharing regarding Software Value Management issues and best practices.

Macrovision Corporation is the market leader in electronic licensing, installation, and digital rights management (DRM) technologies. Over 50,000 software vendors, publishers and virtually all of the Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Software Value Management solutions bridge the gap between pricing and packaging software on the developer side, and purchasing and managing that software on the enterprise side. Macrovision markets the FlexNet Software Value Management platform which includes FlexNet Publisher, the InstallShield suite of software installation tools, and AdminStudio™ packaging and update solutions, which are deployed on more than 500 million desktops worldwide. Macrovision holds more than 910 software licensing, DRM and content protection patents worldwide. Macrovision is headquartered in Santa Clara, California, with offices across the United States and around the world. More information about Macrovision and Software Value Management solutions can be found at

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