Structural Geology Company Selects Flexera Software's Entitlement Management Solution to Support New Product Roll-out With State-of-the-Art Licensing

Midland Valley Exploration Implements FlexNet Operations to automate back-office processes, enhance client licensing experience, and substantially grow customer base several times

Schaumburg, IL. & Maidenhead, UK - Feb 28, 2012 - Flexera Software, the leading provider of strategic solutions for Application Usage Management for application producers and their customers, today announced that UK-based world leading structural geology company Midland Valley Exploration is implementing FlexNet Operations, an end-to-end license and entitlement management solution, to support the delivery of Move, the organization's next generation structural modeling and analysis toolkit. Midland Valley Exploration is an existing user of FlexNet Publisher, a software licensing solution for software producers. Through the combined use of FlexNet Operations and FlexNet Publisher, the company aims to grow its customer base several times over the next three to five years by offering customized product suites based on flexible licensing.

Midland Valley chose FlexNet Operations for its state-of-the art technology, market leadership in licensing and entitlement management, and proven track record in the oil & gas sector. The company is terminating the use of the incumbent back-end solution in favor of FlexNet Operations.

FlexNet Operations will streamline and automate Midland Valley's back-office processes including license key generation and activation, entitlement management, and reporting - significantly reducing the administrative burden on the company's existing IT department. Despite the projected increase in the user install base over the next three to five years, the efficiency and time saving delivered by FlexNet Operations will eliminate the requirement for a headcount increase in Midland Valley's IT department. The solution will also enable the company to license software and automatically track usage in virtual environments, a capability Midland Valley did not previously have.

Colin Dunlop, Development Director at Midland Valley Exploration Ltd, comments, "FlexNet Operations is strategic to the successful roll out of Move. We have significantly invested in the product's development to make Move a cutting edge solution. It is equally important to have a slick and modern product licensing and entitlement management solution so that we can provide more flexible usage options to customers and expand our customer base in line with the business' growth plans. An automated, functionality-rich and industry-relevant license and entitlement management solution is a requisite."

Midland Valley will enhance customers' licensing experience of Move, offering flexibility, facility for online payments and easy re-licensing. The 'customer portal' feature in FlexNet Operations will enable Midland Valley to grant blocks of licenses to organizations via a single activation code, the payment for which will be connected to the company's back-end system. This means that customers will be able to self-manage distribution of licenses and track usage in real-time, eliminating the need to request individual license activation from Midland Valley.

"Today, streamlining and automating the increasingly complex back-office processes towards fool-proof entitlement management has become indispensable for specialist software vendors," adds Vincent Smyth, general manager, Flexera Software EMEA. "Efficient, painless and comprehensive license entitlement management practices enable software vendors to leverage invaluable usage information from customers to identify cross-sell and up-sell opportunities, and reduce 'time to market' for new products, all the while protecting companies' intellectual property."

FlexNet Operations is part of Flexera Software's FlexNet Producer Suite for Software Vendors, and FlexNet Producer Suite for Intelligent Device Manufacturers, which help increase revenue and reduce costs by enhancing the customer's experience.

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