Schaumburg, IL - Jul 27, 2010 - Flexera Software, the leading provider of strategic solutions for Application Usage Management to application producers and their customers, today announced the availability of its updated FlexNet Producer Suite for Software Vendors and FlexNet Producer Suite for High-Tech Manufacturers. Both suites include enhancements addressing the growing demand for application virtualization-enabling vendors to capitalize on the revenue opportunities associated with application virtualization, cloud computing and the creation of virtual appliances that increase manufacturing efficiencies and flexibility.
A June, 2010 survey conducted by Flexera Software found that most software vendors now view virtualization as an opportunity to grow revenues by as much as 50% and a way to reduce costs. Last year vendors saw it as a revenue risk. Of software vendors surveyed, 71% believe their customers are already deploying their software in virtual environments. However, until now vendors have lacked an easy way to protect and monetize the use of that software. FlexNet Producer Suite enables vendors to meet their customers' demands for more flexible licensing options for virtual environments while capturing more revenue. More details on the survey results can be found in the on-demand webinar "Machine Virtualization-Is It Impacting Your Software Business?"
"Virtualization is one of the most effective methods to save costs, increase availability, and improve agility within an organization's infrastructure," said David Greschler, Director, Virtualization at Microsoft Corp. "Microsoft Virtualization solutions provide enterprises with a way to optimize their infrastructure and Flexera Software solutions provide software vendors and high-tech manufacturers with a way to monetize their solutions within a virtualized environment. Solutions like the FlexNet Producer Suite ensure developers can deliver the solutions that their customers demand."
"Enterprises are rapidly adopting virtualization technologies, intensifying the focus on software licensing challenges- and opportunities- that often result," said Amy Konary, Research Director, Software Licensing and Provisioning at IDC. "ISVs are now compelled to consider whether their licensing approach is optimal for the inevitable use of their software within virtualized environments. Technologies such as Flexera Software's FlexNet Publisher Suite can play a role by helping manage application usage and monetize software assets in virtualized environments."
Key enhancements made to the FlexNet Producer Suites, which enable revenue growth and reduced operating costs through software licensing, electronic software delivery and entitlement management, include:
FlexNet Publisher- provides software licensing to secure and grow market share through flexible pricing, packaging, licensing, and protection of their software. FlexNet Publisher Virtualization Option contains patent pending technology enabling developers to establish varying enforcement strategies by customer segment and geography to protect and monetize their software in virtualized environments.
"Quantapoint customers are increasingly taking advantage of virtualization technologies," said James McGill, vice president of marketing at Quantapoint, which provides software to access Digital Facilities created using 3D laser scanning. "After evaluating all of the available alternatives, including developing it ourselves, we chose Flexera Software's FlexNet Publisher with its Virtualization Option to implement software licensing that supports our virtualization requirements. FlexNet Publisher provided us with the flexibility and stability of an industrial strength licensing solution while enabling our customers to reap the many benefits of running our products in a virtualized environment."
FlexNet Embedded- gives high-tech manufacturers the power to unlock revenue with tailored software licensing, pricing, and packaging solution for their embedded software, including support for creating and running virtual appliances to replace hardware devices.
FlexNet Operations- enables easy and efficient support for new revenue models by quickly creating product configurations to meet market demands, cutting operational costs by automating the generation, fulfillment, and activation of entitlements, and improving customer satisfaction by providing a consistent experience and a 24/7 self-service web portal for your end users.
"Software vendors and high-tech manufacturers are dealing with increasing complexity as a result of a growing number of licensing models and new technologies such as the cloud and virtualization," said Randy Littleson, senior vice president of marketing at Flexera Software. "Having a strategic solution to manage application usage in such a volatile environment has become a priority and FlexNet Producer Suite continues to be the market leading, field tested solution of choice. These latest enhancements extend that lead with added flexibility, scalability and support for the latest virtualization environments to allow companies to capitalize on the tremendous opportunity that these technology innovations being deployed by their customers present."
Flexera is reimagining the way software is bought, sold, managed and secured. We view the software industry as a supply chain, and make the business of buying and selling software and technology asset data more profitable, secure, and effective. Our Monetization and Security solutions help software sellers transform their business models, grow recurring revenues and minimize open source risk. Our Vulnerability and Software Asset Management (SAM) solutions strip waste and unpredictability out of procuring software, helping companies buy only the software and cloud services they need, manage what they have, and reduce compliance and security risk. Powering these solutions and the entire software supply chain, Flexera has built the world’s largest and most comprehensive repository of market intelligence on technology assets. In business for 30+ years, our 1200+ employees are passionate about helping our 80,000+ customers generate millions in ROI every year. Visit us at www.flexera.com.