Schaumburg, IL - Oct 13, 2010 - Flexera Software, the leading provider of strategic solutions for Application Usage Management to application producers and their customers, today announced preliminary results from the 2010 Software Pricing and Licensing Survey, the sixth annual assessment of key issues and trends on the minds of software vendors, high-tech manufacturers, and enterprise IT executives and managers. This year's survey of 234 participants, prepared jointly with IDC, found that software vendors and their enterprise customers, increasingly challenged by the current economic downturn, are looking for better strategies to derive more value for their organizations through software licensing and pricing. While, not surprisingly, some of those strategies diverge between vendors and customers, many are complementary and serve to strengthen the positions of both.
"The 2010 survey highlights a continued need for more sophisticated usage and entitlement tracking," said Amy Konary, Director of Software Pricing and Licensing Research at IDC. "The majority of enterprises believe that they are either underutilizing or out of compliance with their vendor software licenses, which equates to a significant opportunity for license optimization. Software vendors have also identified opportunities to better serve their customers and improve efficiencies, with 20% more companies planning on offering usage-based models within the next two years and 46% citing the need to deploy technologies that better track licensing."
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Flexera is reimagining the way software is bought, sold, managed and secured. We view the software industry as a supply chain, and make the business of buying and selling software and technology asset data more profitable, secure, and effective. Our Monetization and Security solutions help software sellers transform their business models, grow recurring revenues and minimize open source risk. Our Vulnerability and Software Asset Management (SAM) solutions strip waste and unpredictability out of procuring software, helping companies buy only the software and cloud services they need, manage what they have, and reduce compliance and security risk. Powering these solutions and the entire software supply chain, Flexera has built the world’s largest and most comprehensive repository of market intelligence on technology assets. In business for 30+ years, our 1200+ employees are passionate about helping our 80,000+ customers generate millions in ROI every year. Visit us at www.flexera.com.