Schaumburg, IL - Nov 16, 2009 - Flexera Software, the leading provider of software license, entitlement, installation, and application readiness solutions, today announced results from the 2009 Software Pricing and Licensing Trends Survey, the fifth annual assessment of key issues and trends on the minds of software vendors, high-tech manufacturers, and enterprise IT executives and managers. This year's survey of 306 participants, prepared jointly with IDC, found that software vendors and their enterprise customers are moving towards a preference for usage-based licensing, entitlement, and enforcement versus traditional licensing methods. However, while the survey revealed areas of converging opinion, disparities remain in how the parties view software entitlement and compliance management, as well as how well enterprises are able to track and monitor usage of those licenses compared to where they believe they are today.
"The 2009 Software Pricing and Licensing Trends Survey is especially noteworthy because despite some disconnects in how we get there, it reflects the growing recognition that usage-based licensing, entitlement, and enforcement models can simplify management and save money for customers while ensuring software vendors accurately and optimally capture the value their applications offer," said Randy Littleson, senior vice president of marketing. "We believe the current economy and the need to control costs is fueling this trend, but that once adopted, these usage-based models will continue to increase in importance even as the economy recovers."
"The survey shows there are some interesting points of agreement as well as disagreement between the publisher community and their enterprise customers," said Amy Konary, Director of Software Pricing and Licensing Research at IDC. "Enterprises appear to want more choices, more flexibility in how they are allowed to license and consume software; software producers agree but seem to be limited in tools and technologies to enforce entitlements across all of those choices. According to the survey, both parties have a desire to move closer together with better insight and information into how software investments are being utilized."
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Flexera is reimagining the way software is bought, sold, managed and secured. We view the software industry as a supply chain, and make the business of buying and selling software and technology asset data more profitable, secure, and effective. Our Monetization and Security solutions help software sellers transform their business models, grow recurring revenues and minimize open source risk. Our Vulnerability and Software Asset Management (SAM) solutions strip waste and unpredictability out of procuring software, helping companies buy only the software and cloud services they need, manage what they have, and reduce compliance and security risk. Powering these solutions and the entire software supply chain, Flexera has built the world’s largest and most comprehensive repository of market intelligence on technology assets. In business for 30+ years, our 1300+ employees are passionate about helping our 80,000+ customers generate millions in ROI every year. Visit us at www.flexera.com.
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