Itasca, IL - May 20, 2015 - The enterprise software industry places so much emphasis on cost, benefit and ROI that one might presume these are the only criterion upon which customers rate their vendors. But a new Flexera Software Customer Choice Survey Report reveals that organizations form deep-seated opinions about software vendors based on a wide spectrum of criteria - factors that vendors should take note of and be aware of as they develop, launch and support their products.
In the enterprise survey forming the basis of the report, respondents were asked to indicate whether they agree or disagree with a series of statements, as applied to some of the largest commercial software vendors in the world - Adobe, CA, Citrix, EMC, HP, IBM, Microsoft, Oracle, SAP, Salesforce.com, Symantec, VMWare - who collectively represent almost 50 percent market share - or more than $200 billion in software spend. Only enterprise survey respondents, of which there were 147, completed these vendor rating questions. The vendor for each category garnering the most "Strongly Agree" or "Agree" responses won the "Customer Choice Award" for that category. Likewise, the vendor in each category garnering the most "Strongly Disagree" or "Disagree" responses lost for that category. Here are the results:
"The impact that enterprise software has on an organization goes beyond a simple question of whether it delivers the desired business outcome," said Amy Konary, Research Vice President - Software Licensing and Provisioning at IDC. "Applications require ongoing effort and cost to manage, support and maintain throughout the lifecycle of the license. The ease with which organizations can support those applications, and partner with their application providers during the process has a dramatic impact on vendors' favorability ratings."
"Building great products that deliver ROI is and should be the primary driver for every software vendor. However this report suggests that software companies must also look downstream and optimize the customer experience across a wide range of value criteria," said Richard Northing, Senior Vice President of Products and Services at Flexera Software. "Ease of management, remaining in license compliance, upgrading and migrations - are just a few of the factors that have very real impact on organizations' ability to support their applications, and therefore on their overall opinion of their software vendors."
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Access the 2015 Customer Choice Awards: Enterprises Rate their Software Vendors Report
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About This Report
This report is based on the 2015 Application Usage and Value survey, conducted by Flexera Software. The surveys were completed between November, 2014 and January, 2015, by more than 580 respondents from software vendors, intelligent device manufacturers and end-user enterprises. This annual research project looks at software licensing, compliance and installation trends and best practices.